![]() ![]() “We never hear or think about the thousands – millions, actually – of losers and their stories. “We only think and talk about, or see in the media, the winners,” says Jennifer Johnston, associate professor of psychology at Western New Mexico University. It also doesn’t help that the media only covers the winners. Yes, the article you’re reading now is getting you to think about playing the lottery. Some do so each week or even with each trip to the store,” he says. “People may not be interested in calculating the probability of winning, but if they can have a sense of hope by paying $2, they are willing to pay that small price. Langholtz says that “hope against the odds” is a big driver of people playing the lottery. The lottery provides players with hope.
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